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Well to start with, the world of advertising is much more than a glamorous model juxtaposed in a frame with a product and put on a hoarding. A good advertisement includes a lot of elements. And one of the key elements is copy.

As Indians, we are too quick to stereotype people, culture, things etc. Similarly, when it comes to communicating in the B2B segment, we tend to fit it in a box where the communication is thought to be serious and straightforward. But not to your surprise though, it’s not true!

To break it down in simpler words, ‘disruption’ is anything that changes the prevalent norms and causes one to pause and look. In the advertising world, it means that your ad has cut through the chaos and made itself stand out.

In reality, every human is very creative. Yet, there are few who choose professions like Advertising, Filmmaking, Music, and Writing; because those are the few who can be creative-on-command. You have to be improvising like a jazz musician with a rigourous routine of a soldier, an unlikely combination.

Conquering social media marketing is one of the greatest challenge brands are facing today. Let’s look at some of the challenges a little closer and the possible solutions for the same -

Working in an advertising agency is an adventure on its own. Which is why, we ensure that our work environment is chill, healthy, and systematic to have an order amidst the chaos. Let’s see, how we begin and end our day:

Push and pull communication are two sides of the same coin. Both forms can be effective depending on your goal (conversions vs. awareness), and both play an important role in successful campaigns.

Step 1: Write everything that comes to your mind upon hearing about the brand, doesn’t matter how irrelevant it might look while writing because it is helpful for the next step.

What’s the worst thing you can do to your brand? Make it boring. Any topic can be interesting and engaging enough if the content is done right.

A thorough research about the people you are going to sell the product is the key to a successful advertisement and is going to take you a long way.

Let’s throw some light on how the tinge of creativity and the right strategy can add the perfect flavor to your advertising dish.

Making an incredible customer experience implies that you're building trust with them, so they stay faithful to your brand and services.

Creating a logo for the brand is no easy task. It acts as an identity of a brand and you do not want to mess that up.

Are you stuck in the dilemma as to whether hire a branding agency for your business or not? Well then, read on to find out what hiring a branding agency do to your business.

Culture and advertising have a long history to begin with. Advertising is mostly centred around culture- influenced and inspired by it. The interesting part is, in a way, sometimes advertising is behind creating a culture. We will talk about that later, but first let’s delve into some details as to what defines culture.

To sum Branding in one sentence, it is the way of sculpting a brand and give it an identity. But branding includes much more because creating an identity is not an easy job.

Before jumping to any factual difference, let me tell you something about both of them. Let’s start with marketing. As they said in the 11th class, Marketing is much more than selling, and yet it’s true for me till now.

Come Diwali and all the brands start creating Diwali offers and discounts, socially impactful campaign and a lot more. know what you should do with your Brand.

The surge of branding that began in the ‘60s for uniqueness has become a commonplace way to differentiate products from each other. Now in the 21st century, brands are spending anywhere between 5-20% of their annual revenue on it.

Though it is said to never judge once appearance, the foremost thing one does is to look and tries to depict its attributes, form an attitude and behave accordingly. After the ultimate satisfaction, might be good or bad, that “one” states again, never judge once appearance.

A tagline is a good way to add character and personality to your brand. It is a salient feature of the brand and can increase your Brand’s recall value and provide a reason for spectators to connect with your brand. Taglines play with the psychology of the minds to make spectators remember the brand and thus, develop trust over the brand.

The perception of a product and the brand is always in control of the planners. The ones who create the communication approach are ones who lead the business and the sales of the brand.

The copywriting is called an art for a reason. There are situations when the copies written seems inessential in the glamour of the graphic superiority of an ad. But the copywriting is as much a textual representation of `advertising ideas as it is about storytelling, which eventually increases the viability of an ad.

For any new or medium-sized business on the market, ‘making it big’ is nothing short of a mountaineering experience. To get up on that cliff made of ROI and consumer trust, there are always steps a brand must take to assure that it’s stepping is just right

There are stories and there are great stories. Those stories which not only makes us think but makes us do. The ones which lead by example.

Branding is more than what we think, it is more than the logo, identity, it consists of the ethics, personality and culture a brand showcases.

There is one most common perception about advertising and that is one needs a common sense to be an ad person but the irony is that common sense is not so common.

A brand is expected to be concerned with needs of the audience. Though, the expectation from a brand varies from time to time. Thereby, keeping a brand on its toes.

Corporates are known for their time-sensitivity, above everything else. This is a world where efficiency and precision are the foundations of delivering quality output. The stakes are high, and more often than not, you do not get a second chance to make a first impression.

For better or worse, a name is something that sticks with you for the rest of your life. Fortunately, in the case of brands, the names can be changed at a later stage if required- however, it can come with a heavy price. ​

From buying a phone to subscribing to internet service- we all go through the process of choosing on a regular basis.

When we talk about branding, we always start with the name and the logo. This is how the human brain is wired to rationale something we have just scratched the surface of...

Let us tell you a story of a goldfish in a bowl someone gifted to an old lady who owned a cat...

In this day and age when people are being more and more exposed to brands and the ‘experience’ of using a branded product/service, there are a lot of aspiring entrepreneurs trying to make their brand hit the home run...

Branding has been there for centuries. And so, has been 'brand strategy.' Coming from the Greek word ‘Strategos’ that was associated with the title of a military general, a strategy can be anything from using helmets to unify warriors...

Startups and entrepreneurs dwindle in a similar vein when it comes to kicking off their enterprise. More often than not aspiring entrepreneurs tend to deliberate more on producing a fine line of exquisite merchandise than building an engaging promotion...

Startups and entrepreneurs dwindle in a similar vein when it comes to kicking off their enterprise. More often than not aspiring entrepreneurs tend to deliberate more on producing a fine line of exquisite merchandise than building an engaging promotion...

Have you ever been told to try a new restaurant in your neighbourhood? Or told to shop in a so-and-so vintage boutique even when you didn’t ask for a suggestion?​...

In a world of digitalization, rumours of the demise of print media often crop up every now and then. Yet, several types of research in the last few decades have proven that in the clash between paper and devices ,...

Advertising is the second oldest profession in the world and word of mouth is the oldest advertising method known to man. A caveman discovers fire, cooks his meat in it and it tastes better. He goes on to tell everyone about it and the news spreads like...

The developments in the sectors of Information Technology in the last two decades has changed things drastically for the business-minded. If you are in the age group of 20-30 years, it is highly likely that you either know someone who wants to be an entrepreneur or someone who is already on the rise.

The developments in the sectors of Information Technology in the last two decades has changed things drastically for the business-minded. If you are in the age group of 20-30 years, it is highly likely that you either know someone who wants to be an entrepreneur or someone who is already on the rise.