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From the past five years, VOLUME has been delivering specialized communication in Print, Digital and Online media. We are a creative agency; we conceptualize, design and produce interactive content of visual and technical excellence.



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ADVERTISING 101: COPY, COPYWRITING AND COPYWRITERS

Jun 2021 • 4 min read



All copywriters are writers, but all writers are not copywriters.



Well to start with, the world of advertising is much more than a glamorous model juxtaposed in a frame with a product and put on a hoarding. A good advertisement includes a lot of elements. And one of the key elements is copy.


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THE FEVER OF A 'VIRAL CONTENT'

Oct 2020 • 3 min read



Let’s take look into a few reasons that make any content go viral:



Our social media is always flooded with memes, videos, images etc. at any given time, but this year, in particular, has been a treat for all of us, with every month bringing a whole set of viral memes, courtesy: COoid-19.


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B2B COMMUNICATION DOES NOT NEED TO BE BORING

Aug 2020 • 3 min read



When Brands behave as both B2B and B2C, it’s a win-win situation



As Indians, we are too quick to stereotype people, culture, things etc. Similarly, when it comes to communicating in the B2B segment, we tend to fit it in a box where the communication is thought to be serious and straightforward. But not to your surprise though, it’s not true!


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DISRUPTING CONVENTIONAL COMMUNICATION

Aug 2020 • 3 min read



Let creativity find new directions



To break it down in simpler words, ‘disruption’ is anything that changes the prevalent norms and causes one to pause and look. In the advertising world, it means that your ad has cut through the chaos and made itself stand out.


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THE CREATIVITY OF BEING CREATIVE

Jul 2020 • 3 min read



Some Are Born, Some Are Honed, But It Is In Every Blood!



In reality, every human is very creative. Yet, there are few who choose professions like Advertising, Filmmaking, Music, and Writing; because those are the few who can be creative-on-command. You have to be improvising like a jazz musician with a rigourous routine of a soldier, an unlikely combination.


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IN THE AGE OF DIGITAL MEDIA

Jul 2020 • 4 min read



Challenges Brands Face In Building Social Media Presence:



Conquering social media marketing is one of the greatest challenge brands are facing today. Let’s look at some of the challenges a little closer and the possible solutions for the same -


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A DAY AT VOLUME

Jun 2020 • 3 min read



Here’s A Sneak Peek On What Goes In Our Creative Den



Working in an advertising agency is an adventure on its own. Which is why, we ensure that our work environment is chill, healthy, and systematic to have an order amidst the chaos. Let’s see, how we begin and end our day:


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TO PULL OR PUSH IS THE QUESTION

Jun 2020 • 4 min read



What And Why Of Pull Communication In Advertising



Push and pull communication are two sides of the same coin. Both forms can be effective depending on your goal (conversions vs. awareness), and both play an important role in successful campaigns.


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IMPORTANCE OF TAGLINES FOR BRANDS

May 2020 • 3 min read



Something to Tag along Your Brand With



Step 1: Write everything that comes to your mind upon hearing about the brand, doesn’t matter how irrelevant it might look while writing because it is helpful for the next step.


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ACE THE SKILL OF CONTENT MARKETING

May 2020 • 3 min read



Have A Story? Tell It. How To Tell It? Learn It.



What’s the worst thing you can do to your brand? Make it boring. Any topic can be interesting and engaging enough if the content is done right.


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HITTING THE BULLSEYE IN ADVERTISING

Apr 2020 • 3 min read



The way to making campaigns successful and increasing product sales



A thorough research about the people you are going to sell the product is the key to a successful advertisement and is going to take you a long way.


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WHY NEED A CREATIVE AGENCY

Apr 2020 • 3 min read



The Lifeline Of Your Brand



Let’s throw some light on how the tinge of creativity and the right strategy can add the perfect flavor to your advertising dish.


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A BEGINNER'S GUIDE TO CUSTOMER DELIGHT

Mar 2020 • 3 min read



A Happy Customer Is The Best Business Strategy



Making an incredible customer experience implies that you're building trust with them, so they stay faithful to your brand and services.


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THE LOGO BASICS

Mar 2020 • 3 min read



The Secret Recipe to Designing a Striking Logo



Creating a logo for the brand is no easy task. It acts as an identity of a brand and you do not want to mess that up.


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WHAT MAKES BRANDING AGENCY A NECESSITY

Feb 2020 • 3 min read



A Curious Case of Building a Brand



Are you stuck in the dilemma as to whether hire a branding agency for your business or not? Well then, read on to find out what hiring a branding agency do to your business.


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THE CAMAREDERIE OF POP- CULTURE AND ADVERTISEMENTS

Jan 2020 • 3 min read



A smart approach to tell what to choose.



Culture and advertising have a long history to begin with. Advertising is mostly centred around culture- influenced and inspired by it. The interesting part is, in a way, sometimes advertising is behind creating a culture. We will talk about that later, but first let’s delve into some details as to what defines culture.


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SIGNIFICANCE OF VISUAL ELEMENTS IN BRANDING AND COMMUNICATIONS

Dec 2019 • 3 min read



The Visual Impact



To sum Branding in one sentence, it is the way of sculpting a brand and give it an identity. But branding includes much more because creating an identity is not an easy job.


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WHAT’S THE DIFFERENCE BETWEEN MARKETING AND BRANDING!

Nov 2019 • 3 min read



How both can impact the brand



Before jumping to any factual difference, let me tell you something about both of them. Let’s start with marketing. As they said in the 11th class, Marketing is much more than selling, and yet it’s true for me till now.


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Celebratory Diwali for the Brands

Oct 2019 • 3 min read



What you need to do before getting into the market



Come Diwali and all the brands start creating Diwali offers and discounts, socially impactful campaign and a lot more. know what you should do with your Brand.


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Most Common Brand Research Mistakes

Sep 2019 • 3 min read



Let's Get The Basics Right



The surge of branding that began in the ‘60s for uniqueness has become a commonplace way to differentiate products from each other. Now in the 21st century, brands are spending anywhere between 5-20% of their annual revenue on it.


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A Major Part Of Branding


Aug 2019 • 3 min read



Tips and Examples of How to use Colour Psychology in Marketing



Though it is said to never judge once appearance, the foremost thing one does is to look and tries to depict its attributes, form an attitude and behave accordingly. After the ultimate satisfaction, might be good or bad, that “one” states again, never judge once appearance.


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Few words to define your brand

Jul 2019 • 3 min read



A Brand’s Personality: Tagline.



A tagline is a good way to add character and personality to your brand. It is a salient feature of the brand and can increase your Brand’s recall value and provide a reason for spectators to connect with your brand. Taglines play with the psychology of the minds to make spectators remember the brand and thus, develop trust over the brand.


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The concious mind

Jun 2019 • 3 min read



The Gift that is Subliminal advertising



The perception of a product and the brand is always in control of the planners. The ones who create the communication approach are ones who lead the business and the sales of the brand.


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The perfect way to write

May 2019 • 3 min read



What Is Copywriting and How to Get the Best Out of It



The copywriting is called an art for a reason. There are situations when the copies written seems inessential in the glamour of the graphic superiority of an ad. But the copywriting is as much a textual representation of `advertising ideas as it is about storytelling, which eventually increases the viability of an ad.


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A Brand’s Stairway to heaven

Apr 2019 • 3 min read



CONQUERING THE MOUNTAIN



For any new or medium-sized business on the market, ‘making it big’ is nothing short of a mountaineering experience. To get up on that cliff made of ROI and consumer trust, there are always steps a brand must take to assure that it’s stepping is just right


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BUILDING A BRAND

Mar 2019 • 3 min read



CONQUERING THE MOUNTAIN



There are stories and there are great stories. Those stories which not only makes us think but makes us do. The ones which lead by example.


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GIVING LIFE TO A BRAND

Feb 2019 • 3 min read



Humanistic Branding and How to Do it



Branding is more than what we think, it is more than the logo, identity, it consists of the ethics, personality and culture a brand showcases.


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THE STEP BY STEP WORK

Jan 2019 • 3 min read



WHAT IS BRAND MANAGEMENT AND HOW TO DO IT



There is one most common perception about advertising and that is one needs a common sense to be an ad person but the irony is that common sense is not so common.


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THINK UNIQUE

Dec 2018 • 3 min read



Importance of Rebranding and How to make the most out of It



A brand is expected to be concerned with needs of the audience. Though, the expectation from a brand varies from time to time. Thereby, keeping a brand on its toes.


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SORTED.

Nov 2018 • 3 min read



Corporate brand identity essentials



Corporates are known for their time-sensitivity, above everything else. This is a world where efficiency and precision are the foundations of delivering quality output. The stakes are high, and more often than not, you do not get a second chance to make a first impression.


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ABC OR XYZ?

Oct 2018 • 3 min read



How to come up with a good name for your business



For better or worse, a name is something that sticks with you for the rest of your life. Fortunately, in the case of brands, the names can be changed at a later stage if required- however, it can come with a heavy price. ​


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APPLES AND ORANGES

Sep 2018 • 3 min read



How to compare brands



From buying a phone to subscribing to internet service- we all go through the process of choosing on a regular basis.


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BRANDING- THE ULTIMATE GAME OF STRATEGY

Aug 2018 • 3 min read



Why right strategy is the key to brand building and sustenance



When we talk about branding, we always start with the name and the logo. This is how the human brain is wired to rationale something we have just scratched the surface of...


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RIGHT VOICE FOR YOUR BRAND

Jul 2018 • 3 min read



The difference between success and failure in the corporate jungle



Let us tell you a story of a goldfish in a bowl someone gifted to an old lady who owned a cat...


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WHY CREATIVITY IS THE CRITICAL BUILDING BLOCK FOR A STARTUP BRAND.

Jun 2018 • 3 min read



What else do you need if you already have ‘everything’ for your startup



In this day and age when people are being more and more exposed to brands and the ‘experience’ of using a branded product/service, there are a lot of aspiring entrepreneurs trying to make their brand hit the home run...


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DECONSTRUCTING ‘BRAND STRATEGY’

May 2018 • 3 min read



From abstract to assured in 400 words



Branding has been there for centuries. And so, has been 'brand strategy.' Coming from the Greek word ‘Strategos’ that was associated with the title of a military general, a strategy can be anything from using helmets to unify warriors...


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THE IMPORTANCE OF HAVING THE RIGHT LOGO FOR YOUR BRAND

Apr 2018 • 3 min read



A picture says a thousand words but the right logo says it all



Startups and entrepreneurs dwindle in a similar vein when it comes to kicking off their enterprise. More often than not aspiring entrepreneurs tend to deliberate more on producing a fine line of exquisite merchandise than building an engaging promotion...


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3 WAYS ADVERTISING CAN BOOST YOUR START UP

Mar 2018 • 3 min read



How advertising helps you sow less and reap more



Startups and entrepreneurs dwindle in a similar vein when it comes to kicking off their enterprise. More often than not aspiring entrepreneurs tend to deliberate more on producing a fine line of exquisite merchandise than building an engaging promotion...


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5 WAYS TO TRIGGER WORD OF MOUTH

Feb 2018 • 3 min read



Let the customer do the job of promoting your brand for free



Have you ever been told to try a new restaurant in your neighbourhood? Or told to shop in a so-and-so vintage boutique even when you didn’t ask for a suggestion?​...


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5 BENEFITS OF PRINT ADVERTISEMENT

Jan 2018 • 3 min read



Things you can’t neglect about print marketing



In a world of digitalization, rumours of the demise of print media often crop up every now and then. Yet, several types of research in the last few decades have proven that in the clash between paper and devices ,...


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HERE'S WHAT YOU ARE LOSING BY NOT USING THE MOST POWERFUL FORM OF ADVERTISING, WORD OF MOUTH.

Dec 2017 • 3 min read



Word-of-Mouth communication



Advertising is the second oldest profession in the world and word of mouth is the oldest advertising method known to man. A caveman discovers fire, cooks his meat in it and it tastes better. He goes on to tell everyone about it and the news spreads like...


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CHECK THESE THINGS OFF BEFORE YOU START YOUR BUSINESS

Nov 2017 • 3 min read



What you need to do before getting into the market



The developments in the sectors of Information Technology in the last two decades has changed things drastically for the business-minded. If you are in the age group of 20-30 years, it is highly likely that you either know someone who wants to be an entrepreneur or someone who is already on the rise.


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10 MISTAKES THAT START-UPS MAKE

Oct 2017 • 3 min read



Wise are those who learn from the mistakes of others!



The developments in the sectors of Information Technology in the last two decades has changed things drastically for the business-minded. If you are in the age group of 20-30 years, it is highly likely that you either know someone who wants to be an entrepreneur or someone who is already on the rise.


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