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HUMANISTIC BRANDING AND HOW TO DO IT



Branding is more than what we think, it is more than the logo, identity, it consists of the ethics, personality and culture a brand showcases. It’s not just about fulfilling the buyer-supplier chain, not only about selling the product but the intent with which we go ahead.

A brand becomes great by conducting themselves as responsible entity for the market. Eventually, a brand gets to be known for the values on which it remains firm building their reputation.

​ Branding gives a unique approach to a product or a business and building it takes a lot of time and patience. People are more concerned about their feelings and intuitions nowadays. They rarely keep the products in mind but always remember how that product/brand made them feel and how much worthy the product was to their usage. The value for money they are getting and how readily the product is available in the market. It is ensured by having efficient supply chains, this is not always possible until and unless a brand has made itself trustworthy. Prime examples of it are TATA, NOKIA, INTEL, MICROSOFT, APPLE, FedEx, Mercedes. How can a brand achieve a humanistic value; it is not only dependent on what is showcased to people but what that organization stands on.



Hierarchy





The type of hierarchy in a marketing agency or advertising agency and the brand management structure is of immense importance. This creates an environment which lets people think through, thinking in terms of new concepts, a new way forward. The more people in the organization think, more is the number of viewpoints making the branding more inclusive and with a larger world view.

​ The other important hierarchy which a brand share is with its customers. Talk about how old and experienced your brand is, made people realise how important you are when you function as a full-fledged brand. The more people look up to you, the more trustworthy you become, therefore helping you keep up with the pace with which people interact with your brand.



Interaction





The best approach towards rebranding is to keep documenting everything keep everything on mails and develop a brand hygiene. ​

​ After getting these basic things organised the next step is to create awareness for the process. This is done by using internal PR Team, external PR campaigns and people like the press and the brand related community and invite people on the day of launch, people are the real treasure for making the rebranding process a success.



Research





The brands must know who their target audience, who are the people and what are their market choices. This is most commonly known by experience, but somehow the timing for it is too long and requires a lot of patience. This can easily be known by sentiment analysis.

​ It is better to keep up with market trends and hire people who are good at market research. The method with which brands approach their customers is hugely important and this is known through personal interaction as well as the sales numbers too.



Collaboration





Influencer marketing is the way with which the brands keep up with their modern audience. The number of influencers in the market is increasing day by day, the other challenge is to choose your influencers wisely and keep your graphic design exceptionally good. The more approachable an influencer is more chances that your brand would be received as a great deal. So, platforms like Facebook advertising and any type of online advertising must be used wisely.

​ Therefore, the brand with which people have easy interaction and great deals while shopping is a brand they would come back to. The more is the word of mouth the more are the chances that it is a reliable brand. The success story of many brands relies upon the influence they have on the people’s lives.



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