Branding is the oldest marketing hack known to man.
Branding adds trust, subtracts scepticism, multiplies customers and divides the market in your favour. Branding works subtly but its results can often be outrageous.
What comes to your mind when you hear the word brand? A logo? A brochure? A website? Maybe an Ad?
Those are just elements of branding, branding works on a psychological level to distinguish you from your competitors in a desirable and relevant way.
