DIVINIDHI REBRANDING



Making diamond jewellery approachable



Previously Known as NJ Jewellers, Divinidhi wanted rebranding with a fresh perspective to establish a new identity for itself. Their idea was to make diamond jewellery as an everyday option. Keeping this in mind our creative team suggested a traditional yet contemporary feel to the name and coined the name ‘Divinidhi’ by combining, ‘Divinity and Nidhi’. From its colour palette to corporate stationaries and merchandising, we kept the design subtle but impactful to match the brand’s proposition. With the social media presence and right communication strategy, we presented Divinidhi with a dazzling shine.