Making landmarks more memorable



25th Anniversary Campaign for Mahagun





Requirements:



For the Mahagun’s 25th anniversary celebrations, they wanted a holistic campaign including the video platform that would not only let people be a part of their celebration but also showcase how the brand has played an important part in the lives of its residents.



What We Did:



For the celebration of 25 years anniversary, the campaigns were created for digital and print media. We created newspaper advertisements, videos for Social Media, Billboards, Testimonial videos, and a dedicated video for 25 years celebration.


Beginning with an offer campaign for buyers that offered installment payment option of 25%, the campaign was featured on newspaper ads and billboard. For its video and social media, we extended the campaign.


Furthermore, we made some testimonial videos to showcase the residents’ response. The videos added a renewed sense of trust to the brand. A special 25 years print, and video campaign was also created- ’25 years of Transforming Lives’ where we highlighted the achievements and aspirations of the brand that created a positive impact.


The campaigns not only celebrated the 25-year anniversary but also helped in building new trust in potential customers in the brand.



As Mahagun has completed 14 completed projects and 11,500 happy families are currently its residents, we highlighted these facts to create a positive impact.



The campaigns not only celebrated the 25-year anniversary but also helped in building new trust in potential customers in the brand.