MANUVEL MALABAR JEWELLERS BRINGING SOUL INTO ALL YOUR CELEBRATIONS



The Campaign that Defined the Brand



Manuvel Malabar is a jewellery brand which has been crafting fashion jewellery for more than two decades. Catering to each individual’s preference, Manuvel Malabar Jewellers is known for its exquisite design and unmatchable services. Our target was to bring out the best of Manuvel Malabar Jewellers to the audience.





After the creative discussions, we came up with the campaign 'Soul of Celebrations'. The idea behind this campaign was to highlight the brand's essence and its impact on customers' lives. It creates a strong narrative surrounding the significance of jewellery and makes it synonymous to happiness and jubilation.





The ‘Soul of Celebrations’ campaign is aimed at glorifying celebrations and highlighting the importance of jewellery in it. With this campaign, we established the brand as the single most choice for all the times of merriment. We then extended it to the brochure and incorporated all the collections namely Reyna- traditional collection, Cinda- diamond collection and Carin-Kids collection to give a better brand perspective.